The TripSchool Story

For several decades, TripSchool co-founders Mitch Bach and Alan Armijo have been highly sought-after mentors, consultants and trainers in the tour guiding world. They have both always believed that we’re stronger as an industry if we’re all better. In that spirit, they’ve always shared tips, secrets, and techniques with other tour guides, and helped tour operators improve their products and guest experience. With a genuine passion for coaching others and a passion for creativity, they set out to change the way tour guides and tour directors were introduced to the industry, and the potential for powerful, transformative tour experiences.

In 2017 they joined forces and took their private consulting public, launching TripSchool. Today, TripSchool is a training company and business incubator for tour guides, tour directors and operators.

In addition to Alan and Mitch, TripSchool is a whole community of creative trainers, entrepreneurs, guides, and industry leaders who have come together to help individuals and businesses succeed in this industry.