Tour guide training & tour business consulting, both online and in-person

We offer lifelong learning for the travel industry. Become a tour director or tour guide, or start and grow your own tour business.

For Tour Directors & Guides

Explore our variety of courses for new and seasoned tour directors, tour guides, experience hosts, and entrepreneurs. Become a certified guide, or grow your skills and strengthen destination knowledge through our in-person workshops and online courses.
Courses for Tour Guides

For Teams & Businesses

For entrepreneurs looking to start a tour business, or existing operators wanting to grow and improve, TripSchool offers training and team-building for companies large and small.

Coaching & Training for Businesses

What we offer


  • Online & In-Person Classes

  • Local tour guide training courses

  • Tour Director Certification

  • Start your own tour business

  • Learn new technology skills to improve your guests’ experience

  • Continue to grow and learn with a workshop or course

Course Catalog

Coaching & Consulting

  • Private Group Workshops for Guides & Teams, Online & In-Person

  • Tour Design & Guest Experience Review

  • 360° Business Coaching & Strategy for Tour Operators: get a holistic view of where your business is, and plan where it can go.

  • Company Event Speaking & Workshops

For Businesses


  • Regular in-person & online events

  • Campfire: our private, free online travel industry community

  • Tour Guide Job Board

  • Moderated discussion forums for travel industry topics

  • Online Profiles in our Global Guide and Business Directory

Join Our Community

Mitch Bach &
Alan Armijo

TripSchool is a mission-driven organization.

“We started TripSchool to help improve the travel industry, with creative and innovative ideas for how powerful a travel experience can be, when done right. We believe that being an Experience Creator is an incredible responsibility: to our travelers and to the planet and cultures we work in, to do something really special and transformative. Travel changes people. It leaves a lasting impact on their lives. Our goal is to help tour guides, tour directors and tour operators take their craft to the next level.”

Learn more about our story & values

Coming Up

Classes & Events Coming Up

Gift Cards!

Give the gift of learning and career transformation.

TripCAMP @ Arival

Feb 1: Join us at Arival 360 San Diego for a pre-event guide skills & tour technology workshop

Start with our e-book: Refresh & Reinvigorate Your Tours!

Our short e-book shares tips and tricks for guides and business owners, and summarizes our mission in this industry: creating exceptional wow moments, delivering an engaging, story-based experience to your guests, and using technology and creativity to take your tours and guest experience to the next level.

Subscribe and get your PDF

Come for the learning, stay for the community.

Whether you join us for a tour guide training course, or a tour business coaching session, or for team building for your company, we’re welcoming you into a family that takes care of each other. We host events both virtual and in-person, and connect online in our online community platform called Campfire. We’re all stronger through sharing and connecting, than seeing everyone else as competition.

Explore Membership

“You can’t get a better education anywhere on the planet than from TripSchool, hands down. There’s simply no comparison with TripSchool, none!”

“Thank you for your wisdom and support. TripSchool is the best decision I’ve ever made (and you can make if you are trying to get into the travel industry). The information received left me excited, some left me scared, some made me cry, but we always had laughs. You guys are beyond amazing!”

“TripSchool is unique, a life & career changer and I can’t thank Mitch and Alan enough for sharing their knowledge, providing amazing support and giving us tools, tips and confidence to dazzle our guests.”

Read Hundreds of Unsolicited Testimonials!

Check Out our Free Resource Library!

From lists and directories to free videos and blog posts, we have a whole library of free resources to start you off.

Explore our FREE Resource Library

Partnerships that matter.

For operators, we’re proud to be Global Partners with organizations like Arival, offering conferences, support, learning, and continued connection to the industry, as you grow your business or guiding career. And the Tourpreneur podcast and community provides boots-on-the-ground stories and resources.

We help tour directors and guides connect with their local communities, and get work from associations like IATDG and dozens of local guides associations of which we are industry partners.

Trusted by companies around the world.

We’re known in the industry for our creativity and innovation when it comes to reinventing tourism training for this quickly-changing world, and our tour directing and guiding graduates work around the world with leading tour operators. In addition, TripSchool has been invited by some of the largest tour companies and organizations in the world to lead trainings for their guides.

“I cannot begin to adequately express my appreciation. The rumors are true, and I have experienced it first hand: TripSchool is the definitive training experience. No contest. You have imbued me with confidence and I am eternally grateful!

-Denise Swain, SceneThat Tours

“I just wanted to stop and say a big THANK YOU to each of you. You have helped me get adjusted to this new world; one week after my graduation from TripSchool, I booked two NYC tours! And now, I’m doing performance and Broadway tours, and then three tours of southern England. Then in June, I’ll do a couple of DC-NYC tours…I don’t have any more days left between now and the end of June! Thanks so much for helping me get prepared for this life. It’s just so exciting to see what is opening up before me.”

-Greg, Tour Director Certification, ’19

Let’s start with a call!

We love talking about the industry, and helping you figure out whether a TripSchool program is the right fit for you. Reach out to us, and we’ll set up a call to talk things through. Or just send us a note!

Contact Us!