Tour guide training, tour operator support, and so much more.

We offer online & in-person tour guide training, and tour operator coaching and learning.

Whether you’re brand new to the travel industry, or a seasoned pro, we’re here to support you as you continue to learn and grow. We help you become a tour director or guide, start your own tour business, or grow an existing one!

Whether you’re brand new to the travel industry, or a seasoned pro, we’re here to support you as you continue to learn and grow. We help you become a tour director or guide, start your own tour business, or grow an existing one!

For Tour Directors & Guides

Explore our variety of courses for new and seasoned tour directors, tour guides, and experience hosts.  Learn universal skills and strengthen destination-based knowledge through our workshops and online courses.
Courses for Tour Guides

For Tour Businesses & Entrepreneurs

For entrepreneurs looking to start a tour business, or existing operators wanting to grow and improve, TripSchool offers training and team-building for companies large and small.

Training for Tour Operators

What exactly is TripSchool?

Founded by Mitch Bach and Alan Armijo, TripSchool is the leading innovator in online and in-person learning for tour guides and operators. We believe in creative, immersive, experiential learning, and continuing education for your entire career. Our trainings set out to improve every aspect of the travel experience.

Start Here: Our Story and Values

Latest Projects & Events

The Diversity Project

Ongoing projects

Albuquerque/Santa Fe Boot Camp

September 13-17

New Community Resources

Come for the learning, stay for the community.

Once you join a class, you become part of the TripSchool family, and it’s truly a bond that’s hard to explain.

If you’re just entering the industry, we help you get work. We help your new tour business continue grow. We pair you with a mentor to help you continue to make progress. And we have so much fun at regular live and virtual events!

Join the family, get our PDF.

We’ve written an 8-page PDF that summarizes our mission in this industry: creating exceptional wow moments, delivering an engaging story-based experience to your guests, and using technology and creativity to take your tours to the next level.

Subscribe and get your PDF

“You can’t get a better education anywhere on the planet than from TripSchool, hands down. There’s simply no comparison with TripSchool, none!”

“Thank you for your wisdom and support. TripSchool is the best decision I’ve ever made (and you can make if you are trying to get into the travel industry). The information received left me excited, some left me scared, some made me cry, but we always had laughs. You guys are beyond amazing!”

“TripSchool is unique, a life & career changer and I can’t thank Mitch and Alan enough for sharing their knowledge, providing amazing support and giving us tools, tips and confidence to dazzle our guests.”

Read Hundreds of Unsolicited Testimonials!

Check Out our Free Resource Library!

From lists and directories to free videos and blog posts, we have a whole library of free resources to start you off.

Explore our Resource Library

Partnerships that matter.

For operators, we’re proud to be Global Partners with organizations like Arival, offering conferences, support, learning, and continued connection to the industry, as you grow your business or guiding career. And the Tourpreneur podcast and community provides boots-on-the-ground stories and resources.

We help tour directors and guides connect with their local communities, and get work from associations like IATDG and dozens of local guides associations of which we are industry partners.

Trusted by companies around the world.

We’re known in the industry for our creativity and innovation when it comes to reinventing tourism training for this quickly-changing world, and our tour directing and guiding graduates work around the world with leading tour operators. In addition, TripSchool has been invited by some of the largest tour companies and organizations in the world to lead trainings for their guides.

“I cannot begin to adequately express my appreciation. The rumors are true, and I have experienced it first hand: TripSchool is the definitive training experience. No contest. You have imbued me with confidence and I am eternally grateful!

-Denise Swain, Entrepreneurship, ’20

“I just wanted to stop and say a big THANK YOU to each of you. You have helped me get adjusted to this new world; one week after my graduation from TripSchool, I booked two NYC tours! And now, I’m doing performance and Broadway tours, and then three tours of southern England. Then in June, I’ll do a couple of DC-NYC tours…I don’t have any more days left between now and the end of June! Thanks so much for helping me get prepared for this life. It’s just so exciting to see what is opening up before me.”

-Greg, Tour Director Certification, ’19

Let’s start with a call!

We love talking about the industry, and helping you figure out whether a TripSchool program is the right fit for you. Reach out to us, and we’ll set up a call to talk things through. Or just send us a note!

Contact Us!