Online Course
Standout Storytelling
Storytelling is at the heart of great guiding. This self-paced course from Mitch Bach gives you a repeatable framework for turning facts into meaningful, memorable stories, so you become a guide people never forget.
Get Lifetime Access: $147
Craft stories that captivate and connect
Whether you’re leading a history walk, a food tour or a weeklong group adventure, your ability to turn facts into meaningful, memorable stories is what sets you apart. This course is your toolkit for transforming ordinary information into unforgettable moments. It’s not just about what you say, it’s how you say it.
It’s the skill that changes everything. If you’ve ever wanted to feel more confident when you talk, or take your commentary beyond “just the facts,” this course is for you.
Accessible and actionable. No abstract theory. You’ll learn a repeatable structure you can use again and again to shape your stories and connect emotionally with your guests.
Learn from the best. Taught by Mitch Bach, who has led hundreds of tours, trained thousands of guides, and helped everyone from museum docents to local guides turn information into goosebump-worthy stories.
What you’ll learn
1. Welcome
Get oriented and set your goals for the course.
2. Why Story?
Information vs. story, why story adds value, narrative travel and finding inspiration.
3. The Science of Storytelling
How long you should talk, how guests remember, and the neuroscience behind a good story.
4. Researching Your Story
Finding and organizing great material, when dates matter, and telling stories with responsibility and diversity.
5. Cinematic Principles
What great movies teach guides: knowing your audience, plot, emotion, the knowledge gap, chronology, character, scenes, pacing and editing.
6. Structure
Crafting a theme, strong introductions and conclusions, building the middle, and case studies from the Gettysburg Address to Kevin Hart.
7. Delivery
Timing and pacing, vocal tone, body language, positioning, projection, props and visual aids, and getting creative.
What’s included
- 7 hours of on-demand video across 47 lessons
- A downloadable workbook to map out your own stories
- Real-life examples from guides in the field
- An optional 1:1 coaching add-on
- Lifetime access, so you can revisit the content any time
Enroll today
Standout Storytelling is $147 for lifetime access. Get the course here.
Already bought this course on our old platform? Email team@thetripschool.com and we’ll get you access on our new community platform, with no need to repurchase.
Frequently Asked Questions
Let's try and answer some common questions people have about tour directing and tour guiding.
New and experienced tour guides and tour directors who want to make places come alive. If your commentary ever feels like a list of facts, this course is for you.
Let’s be clear: storytelling is everything. Guests forget dates and figures, but they remember stories. Knowing how to begin, where to go and when to end is what turns information into an experience.
Yes. It’s fully online and self-paced: 7 hours of video across 47 lessons, with lifetime access so you can revisit it any time.
Put your new skills into practice at a TripSchool Boot Camp, where you’ll guide real routes and get feedback from instructors and fellow guides.