Food connects travelers to everything about a place: culture, history, people, and leaves travelers with powerful emotions and memory. A food tour has the power to leave a traveler transformed, but they can be tricky to create.

In this course, Mitch talks with a wide variety of food tour operators about what makes their business tick, from vendor contracting to how many meals to include. He adds his own experiences, talking through how to connect your guests meaningfully to food experiences through powerful storytelling.